branding

An Introvert’s Guide to Building a Winning Personal Brand

By Mahfuz Chowdury

Fourteen years ago, I made an audacious decision to start my career as a brand strategist. Some might say that the use of the word audacious here might be a bit of an overstatement, but for a shy introvert like me, I assure you, it was the complete opposite.

Since then, I’ve had the privilege of helping a startup digital marketing agency grow into a full-fledged national brand called Candybox Marketing.

Along the way, I’ve also had the opportunity to publish two marketing books, Project Reinvention and The Resilient Brand: Storytelling In A Digital Era, and deliver over 200 keynote talks, including my first TEDx Talk in 2023.

I don’t say this to impress you; what I hope to impress upon you is the importance of building a personal brand and its potential to help you thrive professionally, no matter your personality type.

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PubPro 2016: Event Recap and Session Summaries (Part 5)

PubPro2016_scheduleIntroduction by Iva Cheung, PubPro facilitator

The fourth annual PubPro unconference for managing editors and publication production professionals welcomed participants from across Canada and the U.S., as it was, for the first time, offered as a workshop immediately before the Editors Canada national conference. Although not as many attendees came prepared with talks, all participants came prepared to talk, many of them stepping up to lead discussions on different aspects of publication project management. PubPro volunteers Connie Behl, Ellen Michelle Koehler, and Yvonne Robertson took notes and have summarized the sessions. Continue reading →