Marketing tips for editors: How to promote yourself online

by Amy Haagsma

As editors have traded red pens for tracked changes and proofreading stamps, the way we do business and promote ourselves has also gone digital. A successful online marketing strategy can help you reach prospective clients, demonstrate your expertise and differentiate yourself from your competitors. You can develop your online presence in a number of ways, including a business website, a blog, social media profiles and online directories such as EAC’s Online Directory of Editors. Regardless of the platforms you choose, it’s important to maintain a professional profile that communicates your ability to prospective clients.

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Posture for Editors

B.C. branch meeting
February 19, 2014
7:00 p.m.

Are you achy or in pain after hours at your desk? Your posture may be playing a role. Bad posture, which causes muscles to fatigue quickly, is a repetitive cycle, but it can be broken. Training can help you maintain good posture and minimize pain.

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Members freshen West Coast Editor

With new content and a pared-down look, we’re refreshing the West Coast Editor site for the benefit of all members in the B.C. branch.

Two new co-editors, Anastasia Koutalianos and Kerry Hall, are co-ordinating the effort, while a number of association members will be writing and proofreading.

The aim is to publish material that’s of interest to editors in a quick and easy-to-read format with a particular eye on professional development. It’s also an opportunity to highlight what our colleagues are working on.

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A Tour through the World of Map Editing

B.C. branch meeting
January 15, 2014
7:00 p.m.

Editing maps without too much editorializing presents many challenges: How do you show boundaries that are in dispute? Name places where the Latin alphabet isn’t used? Portray sites using symbols without offending anyone? Produce a pleasing, detailed, accurate map without overcrowding it?

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