Written by Erica Machulak and copy edited by Mahima Bhagwat

This blog post is a teaser for the author’s workshop session at the 2024 Editors Canada Conference. Register online to attend “Face Time: Transform Your Business by Talking to Your Clients” and join us as we test drive the ideas below with practical exercises and discussion.

If you hope to grow your business, raise your rates, and discover new services that you might offer, my best advice is that you meet with every new client before you agree to work with them. This initial conversation sets the tone for your future work together and gives you valuable information before you commit to the project. When clients get to know you, they are more likely to hire you again, refer their friends, and come to you when they need something different from what you have already provided.