By Mahfuz Chowdury

Fourteen years ago, I made an audacious decision to start my career as a brand strategist. Some might say that the use of the word audacious here might be a bit of an overstatement, but for a shy introvert like me, I assure you, it was the complete opposite.

Since then, I’ve had the privilege of helping a startup digital marketing agency grow into a full-fledged national brand called Candybox Marketing.

Along the way, I’ve also had the opportunity to publish two marketing books, Project Reinvention and The Resilient Brand: Storytelling In A Digital Era, and deliver over 200 keynote talks, including my first TEDx Talk in 2023.

I don’t say this to impress you; what I hope to impress upon you is the importance of building a personal brand and its potential to help you thrive professionally, no matter your personality type.

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